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Coca-Cola Life
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Coca-Cola Life : ウィキペディア英語版
Coca-Cola Life

Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, in Chile in November of that year, in Sweden in June 2014 and in the UK in September 2014. It was created in Argentina and Chile after five years of research together in these countries. It has subsequently been launched in many other countries.
It is the first version of the soft drink to be produced with stevia and sugar as sweeteners.
It is a lower calorie version of Coca-Cola, having 27kcal/100mL, containing 60% of the calories of regular Coca-Cola. Coca-Cola Life tried to co-exist with Diet Coke and Coca-Cola Zero in the Argentine and Chilean market, however it has been slowly removed for these beverage markets because of its low reception from customers.
It can be compared with Pepsi True, which also uses Sugar and Stevia as a sweetener. Over 45 products distributed by Coca-Cola use stevia extract.
== United States ==
The roll-out of Coca-Cola Life in the United States began in the summer of 2014, with the product being sold at a number of locations of The Fresh Market grocery store. Nationwide distribution began on November 4, 2014. The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006.
Prior to the full-scale national launch, the market research firm Haynes & Co. said that early research findings showed a positive view by consumers toward the drink.〔 The company plans to host 4,000 events at stores where people can sample the drink for free.〔 To help with its advertising and public marketing campaign, the company hired Fitzgerald and Company to develop strategy and promote the product on social media.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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